| GSC impressions | Which intent clusters are earning impressions but not yet producing site actions? | Google Search Console performance report | page, query, country, device, date | At least 7 days of GSC impressions after the page is indexed. | needs-gsc-data | Check weekly after the sitemap has been crawled and record pages with impressions but weak action events. |
| Indexed pages | Are the pillar, problem, resource, gear, and game pages discoverable while noindex ops pages stay out? | GSC Pages report and live sitemap | page, indexing status, last crawl, sitemap inclusion | GSC page indexing state plus sitemap presence for each indexable cluster page. | needs-index-check | Confirm sitemap URLs are indexed; keep /growth-review/, /seo-review/, /evidence-*/, /affiliate-approvals/, and /social-assets/* noindex. |
| Queries by page | Do pages rank for the intended problem or game query instead of drifting into unrelated intent? | GSC performance report filtered by page | page, query, clicks, impressions, average position | Top queries by page after impressions exist. | needs-gsc-data | Rewrite headings or internal links only when the query set proves intent drift. |
| CTR by intent page | Which pages earn impressions but need a clearer title or meta description? | GSC performance report | page, query, ctr, average position, page cluster | CTR and average position by page for at least one weekly review window. | needs-gsc-data | Prioritize title/meta rewrites for pages with impressions, relevant queries, and weak CTR. |
| Pages with impressions but low CTR | Which pages should be rewritten before creating more similar content? | GSC performance report plus GA4 action events | page, impressions, ctr, lead_magnet_signup, internal_cta_click, affiliate_click | GSC impressions paired with GA4 action counts from the same review window. | needs-gsc-data | Rewrite or consolidate pages that earn impressions but produce no meaningful on-site action. |